Rxd
Members do not leave on expiry day. They leave in the silence after class.
Gym renewals are shaped less by the price sheet and more by the six days after training. A practical lens for spotting quiet churn earlier.
Design stronger gym communities.
Short notes on retention, events, and member connection.
Why Fitness Communities Are Built Through Events
A one-month experiment: a 20-minute post-WOD group run. Participation rates, what changed between people, and why events matter for retention—from an operator’s view.
Using In-Gym Events to Drive Renewals
A look at the 2026 Jan–Feb Rxd Today 2-Person Buddy Challenge: how a well-designed event affected member engagement and retention.
The Question That Starts in Their Heads Before Members Leave
What goes through members' minds when they consider renewing? We look at why some leave, why some stay, and who the box is really designed for.
What Actually Keeps Members Around — And It's Not the Programming
We analyzed 52 responses from a CrossFit community thread of 18 million members. What makes people stay or leave a box is simpler than most coaches think — and more overlooked.
When I Asked Reddit — Late 30s and 40s in CrossFit, and the Direction We're Taking
A conversation at the box became a Reddit post; in a short time, the responses poured in. Here's how we read the community's words and the direction Rxd Today is taking.